Job Description

Search Engine Marketing (SEM) & Display Advertising 

• Plan, execute, and optimise always-on campaigns across multiple markets 
• Manage budgets, pacing, bid strategies, and audience targeting to meet performance goals 
• Work closely with media agency and platform advertisers, including day-to-day coordination, performance reviews, and relationship management 
• Adopt a structured approach to A/B testing across all elements (e.g. ad copy, targeting, creative, landing pages, etc.) to continuously improve results 

Social Media Advertising 

• Plan, execute, and optimise always-on social media advertising campaigns across multiple markets and platforms 
• Optimise audience targeting, creative, and placements to continuously improve performance 
• Support campaign pushes for integrated campaigns

Search Engine Optimisation (SEO) 

• Implement on-page, off-page, and technical SEO strategies to improve organic search performance 
• Conduct keyword research, optimise content, and monitor site performance 
• Collaborate with content and web teams to enhance visibility and traffic 
• Develop SEO and SEM synergy to meet commercial needs 
• Drive SEO growth beyond English-speaking markets, ensuring strategies are relevant for localised audiences 

Data Analysis & Reporting 

• Monitor and analyse campaign performance across all channels and markets 
• Prepare regular reports with insights and recommendations for optimisation 
• Work with internal and external stakeholders to ensure accurateattribution, data integrity, and consistent reporting across markets 

Collaboration & Continuous Improvement 

• Work closely with in-market teams, agencies and creative functions to ensure localisation and alignment 
• Keep updated with industry trends, new tools, and platform updates 
• Recommend and implement improvements to enhance efficiency and results 

Requirements 

• Minimum 3 years of hands-on experience in SEM, display advertising, SEO, and/or paid social campaigns 
• Experience managing multi-market campaigns for global brands; travel and hospitality industry experience is a strong plus 
• Structured and analytical mindset, with hands-on experience in A/B testing and optimisation frameworks 
• Strong numerical literacy and analytical skills, with the ability to translate data into actionable insights 
• Proficiency in platforms such as Google Ads, DV360, GA4, Search Console, Meta Ads Manager, and SEO tools (e.g. BrightEdge); as well as Microsoft Excel 
• Strong agency management and negotiation skills, with proven experience in collaborating with external partners 
• Excellent communication and project management skills 
• Detail-oriented, proactive, an able to work independently while managing multiple projects 
• Degree in Marketing, Business, Engineering or a related field preferred 
• Good to have: Understanding of the media landscape in China (e.g.WeChat, Xiaohongshu, Baidu)